Europe in Korea

A Seminar about European Companies and Institutions in Korea.
European Studies, Dept. of German, Dept. of French
University of Incheon.

From April to the end of May 2008, on Wednesday afternoon, the University of Incheon organizes presentations with various representatives of the EU established in Korea. The purpose is to gather various expatriates to discover the potential of European companies and institutions, their presence here in Korea, and the good and bad of being a European in Korea.

Thus during three month, guided by motivated students, different companies and institutions are invited to visit us and briefly introduce themselves, respond to the students questions, and have an enjoyable experience presenting their homeland and their objectives in Asia.

The atmosphere of these presentations is meant to be very pleasant for all of us, and to celebrate your participation properly you are invited to enjoy a dinner afterwards at the University restaurant.










In order to graduate, each group of students supervising one of the eight delegations will have to summarize its presentation in the various university medias.

Schedule & List of our Guests

Professors: Michael MENKE and Johann BLONDEAU

List of all lessons (Wednesday)

5th March

Introduction: Website, presentations from last year, advantages of this seminar (knowledge of companies, some internships possible ?, …)

12th March

no class, university-foundation-day

19th March
Preparation. Kind of international companies, top 100 companies. Which are represented in Korea? How to contact companies, get information about companies, job-advertisements.

26th March
Distribution of themes & companies for the presentation, forming of student-teams. How to introduce to foreigners, foreign companies, on the telephone, self-introducing. How to behave. Cultural aspects of personal relations. Letter of Application, Curriculum vitae (CV).

2nd April
What to ask (and not to ask …), List of questions to the guests. What is typical European (typical French, typical German, …) Stereotypes & Reality. Europe-information, questions & quiz.

9th April
no class, elections in Korea

16th April
Excursion to Novotel, Seoul Kangnam-gu, Mrs. Catherine Germier-Hamel, Promotion groupe Accord

23rd April
Siemens Co., Germany, Mr. Josef Meilinger CEO

30th April
Publicis, Advertising, France, Mr. Eric Chauche – Business Development Director

7th May
KOPRA Internships, Germany, Ms. Yunhee Jung

14th May
Nina Ricci, Fashion, France, Mr. Christophe Muser, Representant pays

21st May
C. Illies & Co, Trading and Engineering, Germany, Mr. Michael Hennig CEO

28th May
French-Korean Chamber of Commerce & Industry, Mrs. Thérèze CAZENTRE – Business Development Manager /Recruitment Manager

May 31st (Saturday!!!)
Excursion to „German World", Industrial-fair in COEX, Seoul

4th June
Conclusion of the past semester and remarks about how to make things better.

Novotel Kangnam, Seoul

On April 24th we visited the Novotel Kangnam in Seoul.







Mrs. Catherine Germier-Hamel (food & beverage manager) gave us informations about the hotel, working conditions and how to apply for internships.
Novotel is one of a number of hotel chains owned by the French hotel group Accor. Other hotels of this group are Ambassador, Ibis and Sofitel. Whilst most numerous in France, Novotel hotels are found throughout the world. Worldwide the group has 170.000 employees.

The Novotel in Kangnam exists since 1994.

Internship in a hotel is a good experience for contact with customers, marketing, restaurant-sector, ...

Siemens Korea

On April 23rd Siemens Korea CEO Mr. Josef Meilinger visited our seminar.


About Siemens

Siemens (Berlin and Munich) is the global powerhouse in electrical engineering and electronics, provides high-tech products, solutions and services in areas of industry, energy and healthcare, based on its innovative technology.

Siemens has around 400,000 employees in over 190 countries since its foundation in 1847. The company has been focusing on transparent management and social contributions as a good corporate citizen as well as making research efforts on environmental caring technologies.

Siemens spends more than 50% of the total R&D investments in environmental caring and climate protection to deal with world’s global warming and climate changing issues. Siemens also holds various technologies that help CO₂ emission reductions, centering the business on energy technology and environment protection which allows sustainable growth.

About Siemens Korea

Since its foundation in the 1960s, Siemens Korea has been taking the initiative in providing various business cooperation efforts, active investments and developments based on their superior technology and global experiences in order to create positive ties with Korean industries. With approximately 3,000 employees, Siemens Korea has achieved remarkable performance, maintaining a double-digit growth during the recent years.

In addition, Siemens Korea promotes various corporate social responsibility (CSR) related activities and also supports the training of talented Korean professionals within high-tech industries in cooperation with several local universities. As a strong partner in developing the Korean industry, Siemens Korea will continue to do its utmost along with its talented employee base, to provide innovative products and solutions in cutting-edge production facilities, and become a role model among other global companies aiming to achieve successful localization.

Working at Siemens

They are looking for people across broad industry groups/sectors to achieve their goals. In order to become part of the team we will need to demonstrate the following capabilities: Creativity, Team skills, Ability to learn, Customer focus, Result orientation, Guide and Impact.

Their recruiting is initiated when vacancy has occurred. We can apply by sending the following application forms and other documents via email at recruit kr@siemens.com . Hiring process is Apply, Resume screening, Interview and Hiring.

with Josef Meilinger, President & CEO Siemens Ltd. Seoul

On 23rd April 2008, Josef Meilinger, President & CEO Siemens Ltd. Seoul, had visited our class and had given some advices. He said that it's important to improve language skill and first work place would be our country. And then we can go abroad and work international enterprises. He had given courage us and said just feel free to apply.

It was very good oportunity to meet the president of the leading enterprise, Siemens. When we asked many things about Siemens, he responded sincerely and gave us useful informations. And he is humorous and outgoing.

Before we took a class, maybe we haven't knew a lot of things about Siemens. Perhaps we thought of the Siemens that they product hearing aids mainly.

More than we have thought, Siemens have engaged in various business parts including Medical, Automation, Transportation and Information. Actually, they had took part in the Incheon subway building. All through this class, we could be familiar with Siemens.

And it is very important not to be shy and to be full of confidence, when we get faced with every situations.

Publicis

On April 30th Mr. Eric Chauche – Business Development Director, introduced Publicis.

Publicis Groupe (Euronext: PUB, NYSE: PUB) is a French multinational advertising and communications company. It is one of the big four global advertising holding companies (the others being Omnicom, Interpublic and WPP). Its current president is Maurice Lévy. Publicis Groupe S.A. provides traditional advertising, media services, and specialized agencies and marketing services SAMS) to national and multinational clients. Its traditional advertising services principally involve the creation of advertising for products, services, and brands. It also include strategic planning involving analysis of a product, service, or brand compared to its competitors through market research, sociological and psychological studies, and creative insight.
The company’s advertising programs involve television, magazines, newspapers, cinema, radio, outdoor, electronic, and interactive media. The company’s SAMS services include direct marketing/customer relationship management services; sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resources communications, public relations, design services, interactive communications, events marketing, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. The company conducts its operations in approximately 196 cities in 104 countries. Publicis has strategic alliances with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926 and is headquartered in Paris, France.
As of 2006, the main subsidiary companies of this group are:
* 1. Publicity
* (1) International agencies
* Leo Burnett Worldwide
* Publicis Worldwide
* Saatchi & Saatchi
* (2) Multihub creative networks
* Bartle Bogle Hegarty (BBH): Publicis holds a 49% stake.
* Fallon Worldwide
* ARC Worldwide
* DFGW/Freud Communications
* (3) Regional agencies
* Beacon communications
* Buehler Partners
* Kaplan Thaler Group
* Publicis & Hal Riney
* Burrell Communications Group
* Duval Guillaume Group
* 2. Media
* Starcom MediaVestGroup
* ZenithOptimedia
* Médias & Régies Europe
* 3. Pre-media/Production
* Capps Digital

KOPRA Korea

On May 7th KOPRA Korea (international internship platform) was represented by Mrs. Yunhee JUNG.

About KOPRA

KOPRA (in German: KOrdinationsstelle für PRAktika) is the only free International Internship Platform focusing on East Asia and connects international internship suppliers and candidates via a web-based internship information and coordination platform on http://www.kopra.org/. KOPRA’s logo means exchange. On KOPRA website internship suppliers and candidates can connect. As KOPRA is a nonprofit organization, any service is provided to both them without any charge.

History

Since 1994, when the idea of KOPRA was born, it has been our aim to improve the understanding and cooperation between East Asian and European countries through mutual internship exchange. In 1998 the charitable organization KOPRA-Koordinationsstelle für Praktika e.V- is founded in Germany. Thanks to the funding of Stiftung Mercator GmbH, KOPRA is now hosted as a third party-funded project at the University of Duisburg-Essen and extends its concept to Korea, China, Mainland and Taiwan in 2004. and KOPRA Head office is also founded in Duisbirg, Germany. In 2005, KOPRA opens its offices in Seoul, Shanghai, and Taipei. The Seoul office is in the Goethe-Institut and Yunhee Jung is the current contact person with KOPRA office Seoul.

Activities

KOPRA provides both companies and interns with information and connection service free of charge. Companies who want to hire interns can post their internship notice including concrete information such as company description, duration, remuneration, assistance and requirements. It makes them possible to hire more qualified interns from all over the world. Interns who want to work in abroad can get many internship offer. After reviewing posted internship offer, applicants can submit their resume directly to the firm that they want to work as a intern. Applicants can also post their CV and make themselves seen among international companies from all over the world by becoming a KOPRA member. KOPRA does not interfere with the intern selection process. and there is a regular monthly meeting organized by KOPRA called “KOPRA TREFFEN”. Any one who want to join it can participate in the meeting. Applicants can share many information about the internship by joining the meeting.

Meeting with Ms. Jung, the current contact person in KOPRA Office Seoul

On 7, May 2008, Ms. Jung Yunhee, the current contact person in KOPRA Office Seoul, had visited our class and had given some advices. She informed us of some beneficial information about internships of the inside and outside of the country. She also said that it is important to improve a foreign language skill and challenge something new with confidence. That class was very helpful for me and my classmates because we can take professional advices from Ms. Jung. Actually I didn’t know about the KOPRA before. But in the process of making the PPP and preparing the presentation, I could search some information about KOPRA and their activities. KOPRA makes it possible for many students who want to go abroad and gain their experience by working at the firm to kill two rabbits with one shot. And students can get the paid internship of foreign firms through KOPRA that offers their service for free. I’m very pleased to learn about this excellent program. So I want to recommend my friends and younger stuents to improve this occasion. And I’m very grateful to Ms. Jung who helped me make prepare the presentation and gave us advice & encouragement. Thank you so much for my professor who gave an opportunity of it and classmates who listened carefully our presentation too.

Nina Ricci

On May 14th Mr. Mr. Christophe Muser, Representant of Nina Ricci in Korea, visited our seminar.

Faire couture: A tribute to the pleasure of finery

When the 1930’s saw Paris decked out in eccentric illusion. Madame Ricci on charming, irresistible and delicious femininity. It was very clear for her that it had to be highlighted with quiet elegance. Nothing austere, just grace in all simplicity. Enhanced by an ornamental detail or magnified by the richness of a fabric, the main idea came to life and movement in a complex structure.
A figure beloved by Paris society, Nina Riccci had said her adieux after 30 years of creating fashions when her son, Robert, a visionary advertising executive, convinced her to create a couture house in her name. In 1932, it opened on Rue des Capucines. The loveliest silhouettes of France cinema were soon paying the homage in real life as well as on the silver screen, while Nina was establishing her legend as the White Lady, all in white form the crepe of her dresses to her many ropes of pearls, her sassy curls and her perfect complexion.

Robert Ricci needed a territory to suit his scope, while the Maison Ricci needed an arm to conquer the World. The businessman turned to fragrance and in 1945, created Coeur Joie, an amazing floral-musky scent. With Capricci. Fille D’Eve and Farouche, success followed success, and the house constantly grew, becoming a worldwide symbol of the quest for Parisian taste. In 1948, an icon took flight on the interlaced wings of tow crystal doves: L’air du Temps, whose time would always be right, and marked the beginning of an exclusive partnership between Lalique and Ricci.

In 1959, Madame Ricci moved aside in favor of the talents of the young Jules-François Crahey. He offered a new expression of Ricci femininity, sophistication all in silky volumes and geometry. The press declared a new genius while princesses and members of Café Society showed up wearing his Crocus suit. The way opened for Géneral Pipart, who for thirty years would be the virtuoso hand of Ricci. Perpetuating the sprit of the great Nina, he dresses young goddesses of the big screen and royal houses in fabulously colorful, feminine creations.
Show windows created by Warhol and Daniel Buren, collaborations with Sol Lewitt, Cesar and David Hamilton: thirty years after the first gouaches by Christian Berard for L’air du Temps, Robert Ricci pursued sis bold artistic encounters throughout the 1970’s and 80’s.